Why some businesses are struggling to meet demand post-COVID-19

Following a week of redundancies, the painful economic impact of COVID-19 is being felt across the country.

But some businesses are experiencing a different kind of struggle - keeping up with demand.

A huge delivery of wool, arriving just in time for knitting season and family-run wholesale business Trendy Trims can't restock the shelves fast enough.

Lockdown left people with time on their hands and they're making the most of it.

"Knitting sales and craft sales especially have really taken off, we haven't been able to keep up with demand," Trendy Trims marketing manager Rachael Freeman says.

From traditional crafts to new art crazes, like Diamond Dotz.

"We've landed what we thought was three months worth of stock, it's all gone in almost a week," Freeman says.

A surge in baking saw flour millers working round the clock and they hope it's started a whole new generation of home cooks.

"We would hope the trend would continue, the demand we saw over lockdown was extraordinary," New Zealand Flour Millers Association secretary Andy Worrill says.

"Just being able to physically get it packed and delivered was a real challenge."

And there's been an increased focus on our gardens.

"Our veggie punnets and seedlings and such, they were really cleaned out very rapidly, right at the beginning of lockdown and as soon as we opened up again, they were flying off the shelves immediately," Kings Plant Barn assistant store supervisor Geoff Watson says.

With more people working from home there's been a run on indoor plants as people try to bring nature inside.

Other businesses are adapting to meet changing consumer needs.

When Snap Rentals CEO Jamie Bennett was left with 1000 unused rental cars he made a snap decision to move into food deliveries for places like Farro.

"The uptake has been huge, like, compared to what we thought.  It's exceeded our expectations," he says.

Not only has he kept his existing staff, he's actually employed more.  And he hopes the trend continues.