Industry leaders say comments by politicians in both parties are unfounded and negative.
"Farmers have enough on their plate."
The industry has shot to the top of the Government's priorities for economic growth.
The party released its food and farming policy on Saturday.
The company was put in receivership last December after a previous sale fell through.
The 34-year-old was working alone on a digger at a forestry block when the incident happened.
The workplace accident happened at a forestry site.
The Hawke's Bay Regional Council insists it's not pursuing a "farming versus forestry" strategy, as a Wairoa farmer fears a report commissioned by the council is a nail in the coffin.
"Forestry and farming work best in partnership."
The company was also ordered to pay reparations of more than $21,000.
"Many unemployed people are talented and have skills that are readily transferable."
"We don't want good farmland to go into trees."
Locals are furious after the logs washed up again - and blame the forestry industry.
Plans are underway to create an industry group for people working in New Zealand's speciality timber industry.
The country has recorded its fifth consecutive monthly trade surplus with the annual deficit falling to its lowest level in nearly six years.
The Forests Amendment Bill will require forestry advisers, log traders and exporters to join a register and require them to work nationally agreed practice standards.
The Forest Owners Association has apologised and said the industry is committed to cleaning the beach and owners will pay for it, not ratepayers.
"All of that stuff, tourism, everything, it's ruined."
"Farmers will shudder at the document's multiple suggestions that the entire sector needs 'transformation'."
It disputes figures showing how much farming land has gone to planting forests for carbon credits.