For those who are going into Valentine's Day with a significant other, stress will be starting to mount over what to do and what to buy.
Yes, it is a bit of a commercial have, and yes, you should be spreading your love over all 365 days a year instead of just one.
But on the other hand, you don't want to be that sorry soul who ends up in the dog's box for not at least making the day a little special.
To avoid that happening, MasterCard commissioned some research to help Kiwis currently up struggle-street in terms of planning.
The top five gifts Kiwis plan to give in 2016:
Amount being spent on gifts:
The average amount being spent this year on a Valentine's Day gift according to MasterCard's research is $129.
Most popular planned activities:
According to the research, Valentine's Day will also be the day 14 percent of Kiwis get down on one knee and propose.