New Zealanders don't venture too far away from their hometown when choosing a holiday destination, according to recent data released by Spark.
The telecommunications company anonymously analysed the mobile data usage of their customers to see where they went when they strayed from their local city centres.
Results show that of the more-than-a-million Kiwis that left their local city during the summer, the preferred destination of their holiday was less than three hours' drive from home.
Coromandel was the hot-spot of New Zealanders' holidays with 150,000 visitors, resulting in a gargantuan increase that saw the coastal region's data usage grow by nearly two and a half times (231 percent).
While Aucklanders chose to visit the Bay of Plenty, Coromandel, Waikato, Northland and Rotorua most regularly, Wellingtonians were willing to go a little further afield with more adventurous trips to Auckland, Christchurch and Waikato, as well as areas closer to home, like Kapiti-Horowhenua and Hawke's Bay.
Christchurch locals were a little more conservative than those from the capital, choosing to spend their holidays in Canterbury, as well as Queenstown, Auckland and the West Coast.
Auckland, Wellington and Christchurch each experienced a 20 to 25 percent dip in daily mobile data usage over that time according to Spark, with approximately half of customers in those cities leaving their hometown over the summer.
More rural areas saw a surge over that same period, however, with Northland and Central Otago seeing an 86 percent surge in data usage and the Kaikoura coast's data usage doubling.Newshub.