Families are being told to ask more questions of their children following the release of disturbing new statistics.
Newshub can reveal that in the last 12 months, the number of children under the age of 15 seeking ACC services for sexual abuse has reached more than 800.
Maggy Tai Rakena of sexual violence support group START says kids need to be questioned.
"We don't want to jump to conclusions when there's distress showing, because it could just be that the cat died, or grandma's sick or something," says Ms Rakena.
"But it's a prompt to ask more. Children do talk about this stuff."
Ms Rakena says 90 percent of offenders are known to the victim.
"Their loyalties are torn; there can be some nice sides about the relationship, but also if it's your mum or your grandma or your dad or your uncle, and people that your parents love and trust, it's really hard to speak up," she told Newshub.
"The story about 'stranger danger' and the one odd person that drags a kid away from the school gate is so rare, so unusual."
Seventy-two kids under four had sensitive claims through ACC.