Three Wairarapa real estate agents parted with their hair tonight for the Shave for a Cure campaign.
It was particularly meaningful for one of the three, who has personal experience with the heartache cancer brings.
She's rather fond of her curly locks but today was the last time Erin Nesdale will have a full head of hair for a while.
It was a business affair today as the property broker from Martinborough jumped in the barber's seat along with her colleagues.
Guy Mordaunt said he was pumped ahead of the haircut.
"[I] can't wait. I'm going to go from looking like Where's Wally to Lex Luthor," he said.
It's the third time David Ross has shaved his head for a worthy cause, and he has much admiration for Ms Nesdale.
"I think she's the bravest woman I know. Honestly," he said.
"She has such an amazing head of hair and to take it down to the skin is an incredible thing."
The stunt is more than a show of bravery for Ms Nesdale though -- she lost both her parents in quick succession just three years ago.
"My father died with a blood condition, then six weeks later my mum died of cancer, so for me it's a really great cause," she said.
"I wouldn't shave my hair every day."
And though her apprehension was apparent as the locks came off, Nesdale says her parents would've been proud.
"They'd be rapt, really rapt. And ultimately that's why I'm really doing it."
Ms Nesdale's buzz raised $3200 for Leukaemia and Blood Cancer New Zealand -- $200 more than her target.
"Everybody's touched by cancer, whether it's family or friends. It's a really good cause."