Ben Goldacre is a doctor, academic, nerd and international rockstar of science.
If you find yourself sucked in by the lasted food fads like kale, chia seeds, goji berries then brace yourselves - he thinks you're a sucker.
Whether you're a drug company, politician, or even a journalist, he will take down those who use bad science and misrepresent it.
Simply put, Dr Goldacre is a myth-buster who started off writing about obvious quacks and anti-vaccination conspiracy theorists, and it's cascaded into how politicians, drug companies and academics misrepresent science.
Cherry-picking evidence is something he sees across the board and he spends his career unravelling these myths and picking the evidence apart.
Story caught up with the doctor ahead of his show in New Zealand this weekend.
Watch the video for the full Story report.