There are 81 days still remaining in the year, yet the number of people killed on our roads is now more than the entire 2013 road toll.
"In 2013 New Zealand had a record low road toll of 253 deaths but since then the number of road deaths has sadly gone back up," says AA Motoring Affairs General Manager Mike Noon.
So far in 2016 there have been 255 deaths and thousands more people have been injured.
"Our population has grown and the amount people are driving is increasing but the question of why we have seen the road toll go up significantly from 2013 is something authorities need to be looking at," says Mr Noon.
As the leading road safety campaigner in New Zealand, the AA is concerned to see more people being hurt and killed on our roads.
Ms Moon says regardless of what lies behind the increase the most important thing is turning it around and every driver can play their part.
"Every time someone slows down in poor conditions, or makes sure they have a good following distance, or doesn't use their cellphone when driving it could be the time that saves a life."
"Every driver will have moments where they could play it a bit safer and reduce their risks of being hurt in a crash."
In a statement, the AA advised the 5 best ways to protect against a crash:
Newshub.