Young boy with spina bifida the new face of Weetbix

Young boy with spina bifida the new face of Weetbix

For 23 years, kids of all abilities have challenged themselves in the Weetbix Kids Tryathlon.

Five of those kids are so impressive, Weetbix has put them on the cereal box - and one of those special athletes proves attitude is all that counts.

Jaden Movold is running out of room for the spoils of his sporting exploits - he's a veteran of 17 Weetbix Kids Tryathlons, an impressive feat for anyone at 12 years old.

But for a kid who can't walk, it's a marathon effort - not that it's slowing him down one bit.

"I wanna get 20 triathlons, which is coming up, and I might actually wanna get 30 triathlons," he says.

Jaden was born with spina bifida - a condition that's put him through 22 major surgeries and hundreds of other minor operations.

But none of it has stopped him doing what he loves - completing every leg of each triathlon, racing on both land and sea.

"I just love competing - it's a great atmosphere and all the organisers are great and I just love crossing the finish line," he says.

All that has the sponsors so impressed, they've put Jaden's face on the Weetbix box. It's a sign he's already a sporting success, but Jaden has much bigger goals in mind.

"With swimming, I want to go to the Paralympics when I'm older - in 2024, or 2020."

Jaden's mother Lise Baldwin is never far from his side as he trains twice a week towards that goal.

"He's an incredible kid," she beams proudly. "He just has this attitude that I can do it, I'm like anybody else, and why not me?"

He's a role model already - and he's not done yet. This young race veteran's got many more to come.