Young overseas visitors planning to camp free are being encouraged to behave responsibly via a social media information campaign.
Tourism Industry Aotearoa advocacy manager Steve Hanrahan says most freedom campers, from New Zealand and abroad, follow the rules.
"We hope this campaign will help campers by providing them with reliable information on local rules and camping etiquette when and where they need it," he said.
The Responsible Camping Forum - which is led by TIA and includes representatives from rental vehicle companies, and central and local government - is behind the move.
Mr Hanrahan said the major rental vehicle operators provided camping information to their clients.
However, providing good information to those travelling in privately-owned vehicles had been challenging so the forum decided on the social media route.
"We know this group are keen users of technology, so over the next three to four months, we'll be using Facebook and Instagram to share information on where to camp and how we expect campers to behave," he said.
"We'll be targeting information to appear when travellers need it most, around popular freedom camping sites, as well as travel locations like airports."
Mr Hanrahan said the central message continued to be "assume nothing - always ask" before deciding to freedom camp.