More than 200 motorcyclists turned heads on Saturday as they rode in a convoy from Waikato to Auckland.
They rode to make noise about one of New Zealand's darkest statistics - the tragically high youth suicide rate from which no community is immune.
The Riders Against Teen Suicide event set out from Turangawaewae Marae with the aim to speak loudly about a subject many cultures still see as taboo.
Among the hundreds of riders on the Waikato road are just as many stories of pain and loss.
Organised by the Tribal Nation Motorcycle Club, riders from all walks of life were welcome.
Some were gang members, many others were not, but all were united by their pain.
For those who've experienced suicide first hand, staying quiet is no longer an option.
"I found my son hanging in the garage 21 years ago this year. And for years I didn't want to say anything" says suicide campaigner Arthur Harawira.
"I'm really pleased all the guys got out today to make a noise because it's an issue that's not going away."
They're breaking the silence over youth suicide - and for this group of bikers, the louder the better.