Paul Henry has gone from talking to tasting after leaving broadcasting, launching a new drop of pinot noir.
Friday will mark the release of his second vintage pinot noir with Invivo, after the first sold out in record time last year.
Invivo co-founder Tim Lightbourne says the first release of Paul Henry's Own Pinot Noir was so successful "we've had people who missed out the first time contacting us on a daily basis".
The wine brand is known for producing wine labels for other celebrities, including Grahan Norton's Own.
Mr Henry isn't shy about his passion for the latest drop, saying: "You could be filing for bankruptcy and if you had a glass of this wine in your hand, you'd have to pause and think that life's not too bad".
"My last wine was world class but I wanted more Paul Henry in this wine, and it doesn't disappoint," he said.
"This is a very smooth pinot noir - as good as the last one - but better."
The grapes were produced in Central Otago and bottles will be on the shelves at Glengarry stores from March 23.
Paul Henry will host an in-store tasting of the new vintage at Glengarry Victoria Park on March 24, 5:30-6:30pm, where he will also sign bottles.