New Zealand's second H&M store to open in September

H&M, Fashion
It will be the second store in New Zealand. Photo credit: File

One of the world's largest fashion retailers will open its doors in Christchurch on September 9.

Swedish retail chain, H&M, announced plans to open a store in the South Island late last year.

It follows the opening of the first New Zealand store at Sylvia Park in Auckland last October.

The site of the new store will be in the yet-to-be-opened mall, The Crossing, which is near the makeshift container mall in the CBD.

Christchurch, The Crossing
An artist's impression on The Crossing in Christchurch. Photo credit: Facebook

The store will offer an "exceptional shopping experience" by showcasing apparel, underwear and accessories for men, women, kids and babies, as well as being the first H&M store in New Zealand to offer the home concept.

"We are excited to finally be able to announce the opening date for our Christchurch CBD store on [September 9]," H&M manager Hans Andersson said.

"We are also looking forward to introducing our H&M Home concept to our customers for the first time and cannot wait to see the response on opening day."

H&M is regarded as one of the most valuable apparel brands in the world, worth an estimated NZD $51 billion.