Volunteering in New Zealand is in a healthy state if the number of primary-aged children joining the Student Volunteer Army is anything to go by.
SVA founder Sam Johnson launched a programme on Friday targeting primary school pupils, with 32,000 already pre-signed up.
"We know that people are more likely to continue volunteering the earlier they start so this great initiative will go a long way in helping to secure the volunteer sector in New Zealand in the future," says Community and Voluntary Sector Minister Alfred Ngaro.
"Kiwis already have a reputation of being one of the most generous countries in the world in terms of charitable giving, how fantastic would it be if we also had a reputation for having one of the highest rates of volunteering," he said.
"Already volunteers contribute about $3.5 billion to our economy in labour alone - adding students to the mix can only increase that impact."
Last year the SVA was one of the inaugural recipients of the government's Community Leadership fund when it received a $50,000 grant for the development of its primary programme.