We could have easily said another 'unspeakable tragedy' at a US school and left it there, but the aftermath of the Parkland shooting is unlike any other.
The student survivors have turned into activists, and are deploying social media against politicians to demand actions on gun violence.
And it seems they are winning the war.
Social Media Presenter Aziz Al-Sa'afin wraps up the biggest trends of the day.
Watch the video.