An award-winning real estate agent has apologised for an ad showing scantily clad women cleaning a sports car that features his logo.
The video showed three women in bikinis and mini-shorts suggestively washing a sports car with Mr Takle's logo on the door.
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Ray White Manukau City agent Nelson Takle shared the video to his social media profiles on Friday, but after being criticised as sexist and offensive, Mr Takle removed the ad the next day.
Mr Takle told NZME the ad was made because he "got a bit bored and wanted to have a bit of fun - mix it up".
He said he got the idea from a friend and thought "oh yeah, that's cool".
The ad was made through an online service which personalises a standard video with a company logo for a cost.
Mr Takle didn't think people would be offended by the video.
"It was just meant to be good fun."
He removed the video on Saturday and sent a message saying he was sorry for any offence.
Minister for Women Julie Anne Genter told NZME the ad is "so last century".
She said the ad "sent the wrong message to little girls, and everyone else that women are objects and subservient.
"Someone should send the agency a memo: 'Grow up and get with the times'."