Dunedin is not only 'Painting the town Ed' some cafes and restaurants are 'Feeding the town Ed' in anticipation of the pop star's visit next week.
Ed Sheeran will play three shows in Dunedin at the end of next week and one cafe has gone all out to show their love for the grammy winning star making 'Ginger Ed Men' and shortbread biscuits of his latest album Divide.
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Brighton Beach Cafe assistant manager Marcus Adams says staff came up with the idea to do something special for Mr Sheeran in the hope he may pop in for a visit.
"It's just such a big person coming to Dunedin, we sort of do it for him.
"Hopefully he will see it and pop out to Brighton, it might inspire him to visit...hopefully with a little bit of luck he will make it out."
Mr Adams says there has been a "great" response from people about the sweet treats.
"Lots of people have been coming in to see them, and lots of parents have been buying them for their kids."
The Ed inspired treats will be on sale until after he has left the southern city.
Restaurant Filadelfio's has also made a Sheeran inspired pizza.
Saying "Let's call this one Ed, by popular demand we've added a hint of ginger".
Local artist Tyler Kennedy Stent recently completed a giant water colour image of the artist.