Fans and friends hold memorial ride for Johnny 'Danger' Bennett

Friends and fans of amateur stuntman Johnny 'Danger' Bennett have given the social media star the send-off "he would have wanted".

Mr Bennett died on Wednesday afternoon in a motorcycle crash near the intersection of Dairy Flat Highway and Hobson Rd north of Auckland.

He had a large following on social media, with over 287,000 likes on Facebook and 203,000 followers in Instagram.

Since his death his Instagram follower count has risen to nearly 250,000.

A close friend of Mr Bennett, Lena Bostock, told Newshub it was extremely painful to have lost her mate in such a way.

"I think everyone's lost for words as to how to describe how this feels," she said.

"I mean how do you describe the feeling of losing someone who's so close to you?"

Dozens gathered in downtown Auckland on Friday night to ride motorbikes in his memory.

Organiser James Inder said he only expected 50 or 60 to show up, but it's estimated at least 500 showed up - perhaps more than 1000.

Attendees commented on the turnout, many saying it was fitting for the social media star.

Asked if Mr Bennett would be happy with the turnout, one fan chose to quote his famous catchphrase.

"Hell f**kin yeah," they said.