'Explore Christchurch' is set to be the new slogan that officials in the city hope will bring people back in their droves.
Tim Loftus, General Manager of Brand and Communications for ChristchurchNZ, says it's been a rough seven or eight years but the city is now at a tipping point where it's back up and running - and ready for visitors again.
- Christchurch's new central library officially opens
- Green light for Christchurch Stadium with $220 million funding approval
- Kate Sheppard's Christchurch home up for auction
ChristchurchNZ is the economic development agency charged with promoting the city.
It plans to use their new marketing video as a tool to market Christchurch as an attractive destination on the world stage.
Mr Loftus stresses Explore Christchurch won't replace Christchurch's original slogan 'The Garden City', and Mayor Lianne Dalziel agrees.
"[Its] definitely not going to replace the garden city - that's because we always have been and we always will be New Zealand's garden city."
One of the biggest markets ChristchurchNZ is hoping to get the attention of is Auckland, and those Newshub asked appeared to be listening.
"It's completely changed, so to have something new and inviting is a good thing," says Auckland resident Jo Clare.
"It obviously says to go and have a look at it, so why not?" another commented.
Explore Christchurch already appears to be working for the Garden City.
Newshub.
