Up to five people are believed to have been injured in a crash in Ōpōtiki, Bay of Plenty.
Emergency services have been called to a collision between a ute and a truck and trailer unit on Waiotahe Beach Rd.
The road has been closed and diversions are in place. Motorists have been asked to avoid the area.
"The detour will add approx 10 minutes to your journey. Delay travel or allow extra time," the NZTA said on Twitter.