A stall selling golliwog dolls has been spotted at the Hawera A&P show.
An image of the stand featuring a number of different sized dolls, donning varying colourful outfits in the Taranaki town was uploaded to social media on Saturday morning.
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Golliwogs first appeared in children's books in the 19th century. They were inspired by blackface entertainers, in which white people would paint their faces black and their lips red and mock African-Americans.
Race relations commissioner Susan Devoy has previously slammed the selling of golliwogs.
"What was acceptable when you were growing up is no longer acceptable - I thought they were a thing of the past," she told Newstalk ZB in 2015, when a Hamilton supermarket got in hot water for selling golliwogs.
"I was quite surprised to hear they still exist in New Zealand."
One woman commented on the picture saying the sale of the dolls needs to be brought to the attention of the Human Rights Commissioner.
Another wrote: "Are you friggen kidding me? Who's stall is that?"
Earlier in the day, a Lions club in the area defended its use of blackface in a parade, saying critics shouldn't be "too precious or PC" before deleting its Facebook page.
The Hawera Mt View Lions Club's float at the A&P parade on Friday evening featured half-a-dozen people with their faces painted black, surrounded by black and white balloons.
They later issued an apology accepting they had "got it wrong" and had been "naive".