It's nearly Black Friday, the US sale phenomenon that often causes shopping madness - the savings are huge, and the crowds and fights can be equally as large.
But it isn't just overseas shoppers making the most of shopping sales in the lead-up to Christmas - more and more Kiwi retailers are getting on board too.
"Black Friday is typically the wallet opener for the start of the shopping season," explains First Retail Group managing director Chris Wilkinson.
A survey by price comparison website PriceSpy shows 35 percent of Kiwis intend to buy something on Friday - and most of them are looking to spend up to $300.
Fifty-three percent intend to shop in-store, compared to 47 percent who say they will shop online.
The Warehouse was listed as the most popular place to shop on Black Friday, with online giant Amazon second. JB Hi-Fi and Farmers were also top picks for where Kiwis will be spending their cash.
New Zealanders spent $219 million on Black Friday last year - about 30 percent more than the Friday before it.
Massey University senior lecturer Dr Brian Murray says Black Friday is "quite a significant day in the calendar for retailers, and some would say it's more significant than Boxing Day".
But it isn't limited to just one day. Computing and IT retailer PB Tech held its Black Friday sale last weekend, where more than $7 million was spent in just five hours.
PriceSpy is warning consumers to do their research before they spend, as the price of some products is often hiked ahead of a big sale day like Black Friday in order to make the discount appear larger.
Newshub.
