Campaign calls for tourists to respect Māori culture

Seven New Zealand organisations have joined forces to educate tourists on how to behave when visiting.

An initiative has been created called Te Aki - Care for New Zealand, which aims to encourage international and domestic travellers to act as guardians of Aotearoa.

Chief executive of Tourism Industry Aotearoa, Chris Roberts, spoke to The AM Show on Friday about the new initiative.

Watch the video for the full interview