World Cup, Jami-Lee Ross, royal wedding: New Zealand's top trending Google searches 2018

In 2018 Kiwis were storm-watchers, royal family fanatics, vege munchers and engrossed by the Thai cave rescue.

Google's 2018 New Zealand Year in Search reveals that despite becoming only the second Prime Minister to give birth while in office, Prime Minister Jacinda Ardern wasn't the top-trending Kiwi of the year - with late comedian and prankster Johnny Danger taking that honour.

Also on that list is former National MP Jami-Lee Ross, the starring figure in the most explosive political scandal of the year, Dancing with the Stars contestant Suzy Cato and the Prime Minister's partner, Clarke Gayford.

The lists are "based on search terms that had the highest spike this year as compared to the previous year", according to Google - not necessarily the most-googled terms. This makes it perhaps surprising Ms Ardern was on the list at all, considering she topped the list in 2017.

The overall top trending search in New Zealand was 'World Cup', with the 2018 FIFA World Cup tournament in Russia in June and July. Video game Fortnite also took a spot on that list.

The country also caught baby fever this year, with 'Jacinda Ardern baby' and 'royal baby name' appearing in the top 10 news events. Topping that list was 'Census NZ', which all Kiwis needed to complete back in March, followed by Cyclone Gita and the royal wedding.

Demi Lovato nudged out Khloe Kardashian as the top-trending global figure. Queen frontman Freddie Mercury also made an appearance on the list, likely fuelled by interest in the film about his life Bohemian Rhapsody.

There were several high-profile deaths in 2018, with musicians Mac Miller, Avicii and Aretha Franklin heavily searched for. Former Kiwi broadcaster and journalist Greg Boyed featured at number two on that list.

'How to delete Instagram accounts' was the top-trending 'How to...' followed by 'How to screenshot on Mac' and 'How to take a screenshot'.

The cryptocurrency market received some attention with 'What is Bitcoin' taking out the top 'What is...'. Others on that list include 'What is 1080' and 'What is the time'.

The keto diet was also a popular search term, while Kiwis cooked a lot of chicken breasts in 2018, according to the top-trending recipes.


  1. World Cup
  2. Stuff news NZ
  3. Commonwealth Games
  4. Census NZ
  5. Cyclone Gita
  6. Fortnite
  7. Johnny Danger
  8. Mac Miller
  9. Lotto result NZ
  10. All Blacks vs France

News events

  1. Census NZ
  2. Cyclone Gita
  3. Royal Wedding
  4. Thai cave rescue
  5. Jacinda Ardern baby
  6. Hurricane Florence
  7. Hawaii Volcano
  8. Cyclone Hola
  9. Royal baby name
  10. California fires

Global Figures  

  1. Demi Lovato
  2. Khloe Kardashian
  3. Logan Paul
  4. Freddie Mercury
  5. Olivia Newton-John
  6. Anthony Joshua
  7. Ed Sheeran
  8. Sylvester Stallone
  9. Hailey Baldwin
  10. Tiger Woods


  1. Johnny Danger
  2. Jacinda Ardern
  3. Stan Walker
  4. Jami Lee Ross
  5. Simon Bridges
  6. Sophie Pascoe
  7. Suzy Cato
  8. Clarke Gayford
  9. Eliza McCartney
  10. Laurel Hubbard


  1. Mac Miller
  2. Greg Boyed
  3. Avicii
  4. Anthony Bourdain
  5. Stephen Hawking
  6. Stan Lee
  7. Aretha Franklin
  8. Kate Spade
  9. Burt Reynolds
  10. Tania Ellwood

How to...?

  1. How to delete Instagram accounts
  2. How to screenshot on mac
  3. How to take a screenshot
  4. How to lose weight fast
  5. How to draw a rose
  6. How to cut a mango
  7. How to make self-raising flour
  8. How to lose belly fat
  9. How to screenshot on Samsung
  10. How to cook rice

What is…?

  1. What is Bitcoin
  2. What is Mycoplasma Bovis
  3. What is my IP address
  4. What is Diwali
  5. What is Matariki
  6. What is 1080
  7. What is Black Friday 2018 NZ
  8. What is the time
  9. What is intersex
  10. What is open on Good Friday


  1. Vegan recipes
  2. Keto recipes
  3. Chicken breast recipes
  4. Vegetarian recipes
  5. Fettuccine recipes
  6. Biscuit recipes
  7. Zucchini recipes
  8. Salad recipes
  9. Cake recipes
  10. Pumpkin recipes


  1. Keto diet NZ
  2. CSIRO diet
  3. 123 diet
  4. Mediterranean diet
  5. Ketogenic diet
  6. Fodmap diet
  7. Low carb diet
  8. Phatt diet
  9. Dash diet
  10. Anti-inflammatory diet