IKEA has apologised after it was caught selling a world map - with one glaring error.
A large multi-coloured map available in the US shows a giant blank space where New Zealand should be.
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Reddit user Jibbles666 spotted the mistake at an IKEA shop in Washington DC, and posted a picture to the internet.
"Ikea's map game is not on point," they wrote on Reddit.
In a statement to the BBC, IKEA said it was sorry for the mishap.
"Ikea is responsible for securing correct and compliant motifs on all our products," a spokesperson said.
"We can see that the process has failed regarding the product BJÖRKSTA world map - we regret this mistake and apologise. We will take the necessary actions and the product is now being phased out from our stores."
The mistake comes as the Swedish homeware giant prepares to move into the New Zealand market. A flagship store will be opened in Auckland, with people from across New Zealand able to have access.
No specific details have been revealed, but the classic big-box store will be coming in the "next few years" and there will be more than one store in the country to deliver the "full Ikea experience".
In the meantime, a pop-up store will be set up "to give consumers a taste of what's to come".
"Wonder if they're going to sell these maps in the new Auckland store?" one person posted on Reddit.