Smirnoff Vodka has made a cheeky dig at Lime after its scooters were pulled off the road due to safety concerns.
Auckland Transport issued a temporary ban on the scooters after reports they can brake suddenly and injure riders.
- Auckland Council temporarily bans Lime scooters amid safety concerns
- Lime scooters could be forced off Auckland's streets
- Cyclist riding dangerously on Auckland's Northern Motorway shocks bus passengers
Representatives from Auckland Council and Auckland Transport met with Lime on Friday to discuss the issues, but the company failed to prove the scooters were safe.
"We have been clear with Lime representatives that the equipment used on our transport network must be safe for use," Auckland council chief operating officer Dean Kimpton said.
"The safety of people using e-scooters and those that share the environment with them is our number one priority."
Mr Kimpton said there had been 92 reported "irregular braking incidents" in Auckland, which resulted in 19 separate injury claims.
Smirnoff Vodka has since erected a billboard making fun of the situation to promote its lime-based drinks.
A photo of the billboard, which is on Nelson St in Auckland central, posted to Reddit by user ROOFLESS, shows scooter-less commuters walking past it in the rain on Friday afternoon.
"Lime, with no 'technical issues'," the billboard says, accompanied by a photo of the Smirnoff Pure lime and soda flavoured drink.
Auckland Council will be appointing an independent reviewer to overlook Lime's safety management and processes.
Dunedin has also elected to pull the scooters off the streets until they can be proven safe.