Police have revealed that missing Auckland man Denver Chance's car was last seen in Waihi.
The 43-year-old left his Mairangi Bay home on the afternoon of Sunday, February 24, and hasn't been seen since.
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The last-known sighting of his distinctive red Nissan Skyline was from CCTV footage that showed the vehicle driving down the Southern Motorway near Drury at 4:17pm on Sunday.
There's now been a new reported sighting more than an hour later.
Detective Senior Sergeant Megan Goldie says police have examined CCTV footage and established that Mr Chance's car was seen in Waihi at 5:30pm.
It's believed the vehicle was driving south towards Tauranga. Det Sen Sgt Goldie urges anyone in the Tauranga and Waihi areas who saw a red Nissan Skyline that evening to contact police immediately.
"We still believe finding his car will be key to finding Denver," she said.
"There may also be people who were travelling in those areas who have dash camera footage which shows the missing Nissan Skyline."
A large team of investigators is working on the case, including reviewing dashcam footage supplied by motorists, and police have received several calls in regards to Mr Chance's disappearance.
Det Sen Sgt Goldie said the investigation is focused on the Karaka area, where data suggests Mr Chance's cell phone may have been at around 11pm - 12am that same Sunday evening.
Wednesday marks ten days since Mr Chance was last seen.
His mother, Paula McGregor, says the situation is a "nightmare".
Anyone with information is urged to contact 0800 FIND DC or anonymously call Crimestoppers on 0800 555 111.