One person is dead after a serious two-car crash on State Highway 2 outside Ōpōtiki near Woodlands Rd.
Another is in a serious condition and two others have moderate injuries.
Emergency services raced to the scene at around 3pm on Saturday after receiving a callout.
"The road is expected to be closed for some time," a police spokesperson says. "Motorists are advised to avoid the area."
The serious crash unit will examine the scene.