The family of a Northland woman who has been missing since February has issued a heartfelt plea for information.
Bridget Simmons disappeared on 23 February. She was last seen by a family member who dropped her off at Countdown on Kamo Road in Whangarei.
No one has heard from her since.
Police said they have "serious concerns" for the 42-year-old.
"Bridget, everyone is so worried about you and we have all been searching for you," said her family in a police statement on Tuesday.
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"This is not like you to be out of contact this long, your children miss you and want to hear from you, we love you and miss you,"
"Please get in touch with us and please, anyone who knows where she is get in touch with police,"
Detective Constable Joseph Rueben says police believe she may have taken a taxi, or been offered a ride back home the day she disappeared.
"Anyone who may have seen her that day or who picked her up and took her anywhere, we need to speak to you," he said in a statement.
"She may have friends in the Auckland area, and she may have spoken to them about where she was heading that day, so we're asking them to get in contact too."
Bridget was last seen wearing a dark singlet and black jeans. She had three large black and grey backpacks with her.
She has a large distinctive tattoo on her upper left arm of a fairy tangled in vines, holding an orb.
Anyone with information is asked to contact Detective Reuben on 09 945 4733 or Crimestoppers anonymously on 0800 555 111.