New Zealand has the 11th best reputation in the world - study

New Zealand's international reputation is the 11th best in the world, according to a new global ranking.
New Zealand's international reputation is the 11th best in the world, according to a new global ranking. Photo credit: Getty

New Zealand's international reputation is the 11th best in the world, according to a new global ranking - and the Wellbeing Budget could be responsible. 

The FutureBrand Country Index (FCI) is released every five years, and the 2019 ranking has just been published. 

An accompanying report specifically cites New Zealand as a world leader in quality of life, which it says has a positive effect on both tourism and business. 

"As our world becomes more connected and complex, countries that take decisive action to prioritise quality of life will prevail," the report reads.

"New Zealand is paving the way with a national budget based not on traditional measures like productivity and economic growth, but on goals that encourage the wellbeing of citizens.

"Under this policy recently introduced by Prime Minister Jacinda Ardern, spending must advance priorities that include improving mental health, reducing child poverty, addressing inequalities, thriving in a digital age, and transitioning to a digital economy. 

"These forward-looking policies will not only safeguard New Zealand's people, but likely attract future visitors, investors and citizens."

New Zealand was also ranked 11th in the last FCI in 2014. We're certainly punching above our weight, particularly when taking into account our comparatively low World Bank Ranking of 50th. 

Japan has maintained its number one ranking, while rest of the top five was made up of Scandinavian and European countries - Norway, Switzerland, Sweden and Finland.

Australia and the UK suffered a drop in the last five years, both countries falling seven places to 15th and 19th respectively. 

Bangladesh, Iran, Pakistan, Ukraine and Iraq have the five worst reputations, according to the index.

The FCI bases its rankings on how individuals rate a country's "purpose and experience", including factors like business potential, value systems, tourism and culture.

Newshub.

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