A missing Bay of Plenty woman has prompted "serious concerns" from police who are concerned for her safety.
Jessica Lurrel-Morgan has been reported missing after last being seen at an Omokoroa property on Friday morning. Police say she was driving a black Porsche Cayenne, registration LNH583.
"Police and Jessica's family have serious concerns for her welfare, and are asking for anyone who has seen her or has information about where she might be to get in touch," a police spokesperson says.
"Anyone with information should dial 111 immediately."