An erotic massage parlour in Auckland is offering free and discounted services to firefighters who helped extinguish the SkyCity blaze.
Total Body Bliss, located in Freeman's Bay, provides a wide variety of massage services including sensual showers, French kissing and their "famous signature reverse body slide".
Rates vary depending on the length of the session and the number of "extras" involved - a 90-minute session with two masseuses can set you back $600.
But those in the fire service who worked on the inferno in the SkyCity convention centre are in luck. For their hard work keeping the city safe, Total Body Bliss is offering them a free massage.
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It began as a one-day promotion, with the parlour offering firefighters a 50 percent discount on any service if they came in on Thursday.
Skye from Total Body Bliss told Newshub two members of the fire service made use of the promotion, prompting the business to extend the offer further "to give people more of a chance to recover".
She says it's the first time the company has offered such a promotion to public servants.
The free 60-minute massage is valid from October 25 to 30, and firefighters will need to present a valid form of ID to redeem the offer.
In a tweet, Total Body Bliss said the discount was intended "to show our appreciation to all the firefighters who helped the blaze".
As of Friday afternoon, the fire at the central city convention centre has been burning continuously for three days, prompting business closures and health warnings from officials.