A sports television host issued a plea for help to find her missing sister who disappeared on Thursday.
Makere Gibbons, former host of The Crowd Goes Wild, shared a post on Instagram which confirmed missing Wellington woman Karina Bradnam is her sister.
"Last seen in Titahi Bay, Wellington. Please let me know if you have any information or call police," wrote Gibbons on Monday.
"We are very worried."
Bradnam, aged 29, was last seen 13 February wearing jeans and a t-shirt.
She was officially reported missing on Saturday.
"There are concerns for Karina's safety and wellbeing," police said in a statement on Sunday.
Anyone with information about her whereabouts is asked to call police on 105 and quote file number 200215/9799.