Foodstuffs is trialling a virtual check-in service for shoppers which will text them when it's their turn to enter the supermarket.
The solution is currently being trialled at New World Kumeu and PAK'nSAVE Royal Oak to what Foodstuffs says has been "overwhelmingly positive customer feedback".
When shoppers arrive at the store, instead of queuing they can 'check-in' via text message to secure a place in line.
When it's their turn to enter they receive a text confirmation from the store.
"Our goal with the virtual 'check-in' solution is to improve the customer experience when New Zealanders arrive at our stores to do their essential shopping," says Simon Kennedy, chief digital officer of Foodstuffs North Island.
"It's great for all customers, but particularly for those who are vulnerable or elderly who can now wait somewhere more comfortable.
"By reserving a virtual spot in line, they can now wait in their car or go for a walk around the block to get some fresh air."
Customers who don't have a mobile phone can check-in directly with store staff and still wait elsewhere, but they'll need to stay within earshot to hear their name called by store staff when it's their turn to enter.
Further national rollout of the trial beyond New World Kumeu and PAK'nSAVE Royal Oak is still being decided.
