Kiwi nappy company Treasures is shutting down, citing low-cost imports as the reason.
In a statement posted to their Facebook page the company said it was with a "heavy heart" they would no longer be making nappies.
"We've continued to invest in our Treasures brand but as the only local manufacturer we can no longer compete with low-cost imports.
"This closure affects our Te Rapa factory and team.
"We're working closely with each and every person through this challenging time," the statement said.
Treasures products will be available in supermarkets and online while stocks last.
The company has been selling nappies and other baby goods for over 40 years and have been a firm fixture in the baby aisle of supermarkets.
Parent company Asaleo Care Ltd confirmed the closure in a statement adding 26 employees would be affected.
"Despite investing in the Treasures brand, innovation and manufacturing technology over the last five years, the New Zealand Baby Diaper business has been unable to generate adequate returns.
"The Company has actively reviewed all options for the continuation of the business however none were commercially viable," the statement said.