Clothing brands flooded with demand for masks as they become 'fashion trend'

Kiwis have positively taken aboard health advice to wear masks, and some businesses are using this as an advantage.

Due to the recent COVID-19 outbreak, Prime Minister Jacinda Ardern is urging the public to wear face masks in public to prevent the spread of COVID-19.

Wellington clothing store Little Yellow Bird has had to temporarily suspend mask orders as they were flooded with demand.

"We had to temporarily suspend all orders just so we could increase capacity and get through that backlog," said founder Samantha Jones.

The company has had 5000 orders in the past week, after Jacinda Ardern announced a change in alert levels.

"Have got elastic sent over from our supply chain in India just as a backup."

With masks now becoming the norm, people are embracing unique styles.

"They're becoming much more and more of a fashion trend just than a necessity," one Wellingtonian told Newshub.

But popular patterns are quickly selling out, with some people paying as much as $55 for a designer mask.

The Director-General of Health Dr Ashley Bloomfield said in an announcement on Friday that homemade masks are a good option, as he revealed his own.

Dr Bloomfield told reporters the one he was using was "made by the mother of one of my son's friends".