Thousands of unwanted Christmas gifts have already been listed on Trade Me, including a car in the wrong colour.
By 8am Boxing Day the site had seen 4400 unwanted present listings pop up with all sorts of reasons as to why the gifts weren't appropriate.
"Brought only a week ago as a Christmas present for my spouse," One Trade Me user wrote on a listing for an orange Mazda Demio.
"I thought I'd nailed it," he continued.
"But I got the wrong colour."
The story and seemingly ungrateful spouse shocked Trade Me users in the question and answer section, some suggesting the unsuccessful gift giver should "get rid" of his spouse and keep the car.
The backlash forced him to assure commenters she was a "gem" who only shared her disappointment over the car colour following "persistent probing" from him.
Other notable listings included Apple Airpod Pros listed by a parent whose daughter insisted she didn't like the noise-cancelling feature and preferred the original AirPods, a Christmas cracker toy, a Shakti pillow that has already been napped on, and a drone that the lister's wife won't let him keep.
Trade Me spokesperson Millie Silvester says jumping on the site to check out all the rejected present listings has become somewhat of a Kiwi tradition.
"In 2019, we saw 50,000 searches for unwanted presents within 24 hours of the big day."
And according to a recent Trade Me survey of 2500 Kiwis, there will be no shortage of unwanted gifts this year.
"Despite their best intentions, it's clear our loved ones don't always nail gift-giving, leaving many of us with items we don't want and won't use," Silvester says.
"Forty-nine percent of Kiwis told us they received at least one unwanted Christmas gift every year."
The survey also revealed some relieving information for those feeling guilty about selling an undesirable Christmas gift.
"There's no need to feel guilty, the vast majority of gift-givers are all good with the idea of selling or regifting. Just 6 percent of Kiwis said they would be upset if they found out an item they gifted someone had been onsold," Silvester says.
The survey also found New Zealanders believe the worst gifts to receive were socks, candles, and expired confectionery, but were often too polite to tell the gift giver how they really feel about a present.
Silvester says those listing their unwanted gifts on Trade Me should "tick the unwanted gift box" to ensure those looking for rejected presents can find them.
"A good backstory always goes down well and be sure to avoid any items that are personalised or easily identifiable - you never know, the giver could be hunting for a bargain on Trade Me too."