An Auckland real estate agent has been praised for taking an innovative approach to marketing a property - starring in a music video.
Linh Yee from Ray White created the promotional video for her Mt Roskill property at 9 Morrie Laing Ave which featured a rewrite of Bruno Mars' 24K Gold.
Yee told Newshub the idea came to her late at night.
"I'm a bit of a workaholic. It was 12:30 in the morning and I just wanted to do something different and I've always been quite musical. It just came to me, it popped into my head and I said to my husband - I'm going to do a rap video. He said to me 'you're crazy, it's not going to work', but I said… 'watch me'."
She said within an hour she had written the lyrics and recorded a version of the song on her phone, and she soon found the perfect car - a yellow range rover - to star in the video.
"I pulled up next to them at the red light and rolled my window down and basically said to them 'what are you doing next week? I love your car'... he was very, very keen and the following week he showed up on his lunch break and we got that shot with the yellow range rover."
She said most real estate businesses use "all the same" marketing and promotional material and she wanted the house to stand out, and get more people interested in it.
It was particularly helpful the owners were on board with her idea.
"I had said to them the week before that I wanted to do something different with their listing. Their listing is already tenanted and is more for developing so I knew I had to do something to stand out for that listing so I really wanted to dig in and do something a bit different from other agents."
Kiwis on social media have commended Yee for the video for the three bedroom, one bathroom freehold property.
"Best real estate video I have ever seen," one person wrote.
"Not just a pretty face!! Talent overload too. Better video clip than Bruno Mars lol I love it!!!," another said.
Other Auckland real estate agents have taken interesting marketing approaches to get noticed, including Tim Webb from Agent of Change who overlayed a viral image of US politician Bernie Sanders following Joe Biden's inauguration in January.
"I said 'I've got an idea. How would you feel about running with this?' and they said 'that's hilarious you can do that'. It's really cool to work with people who have a sense of humour."
