A Facebook group that encourages Kiwis to "get wasted" is being criticised for its illegal and graphic content livestreamed to its 70,000 members.
A 20-minute video shows a woman inhaling nitrous oxide or better known as nangs about six times before she falls back onto her bed.
"Oh shit, I just realised I'm on f***ing live."
Netsafe CEO Martin Cocker watched some of the content, and says it's in clear violation of the law.
"Deliberate law breaking to difficult situations with the law, drug-taking, excessive drinking and violent confrontation all caught on camera."
A different livestream shows a woman bleeding from her forehead whilst screaming at a can of KGBs.
"You call this clean, shut the f**k up you ugly slut"
She continues to scream at the can of alcohol whilst banging her fist into the kitchen bench.
Cocker says it's unfortunate people feel the need to film themselves in difficult situations.
"They think at the time it is a good idea or they feel like the experience they are having needs to be recorded, [but] when the content is shared further than a private group it can have a different impact in which they intended."
One man live-streamed a visit from New Zealand Police.
An officer asked the man to come to his front door, the man refused, instead screaming "this is my door!" out his window to the police.
The livestream shows three police officers trying to break the door in, prompting the man to run and hide in his wardrobe.
"Someone come help me," he can be heard pleading.
Police wouldn't comment on this specific livestream but say any concerning content should be reported to them.
"If you see something online that concerns you, report it or if the content is historical you can report it to Police via 105 or to Netsafe"
Cocker says when content is shared outside of a private group, the content can become more harmful.
"If livestreams are captured by someone else and shared with these groups, the original construction of the livestream wasn't meant for that audience."
One video recaptured and shared outside of the group shows a woman live-streaming herself in the shower partially clothed, while yelling obscenities.
The stream was then reshared outside the group - something Cocker says is setting a dangerous precedent.
"Videoing people in showers or in intimate settings, the normalization of that can be dangerous."
Netsafe told Newshub complaints are coming from all sorts of people, some of which have produced the content themselves, and later regretted it.
"Complaints [are] coming in from across the board, from people who are in the content to people who have seen it."
Cocker is concerned about the growing popularity contest on these private groups.
"To have content that you want to be more popular, people will go to the extreme to entertain or engage the audience."
He adds becoming famous is a real desire for some members.
"Social media provides an opportunity to be famous or be well known, many people will find a way to do that, that could be harmful."
A Facebook company spokesperson told Newshub “we’re currently reviewing this Group, and will take action on any posts, Pages and Profiles that break our rules.”
