One Kiwi has been dubbed a "legend" after creating a grocery price comparison website so New Zealanders can find the cheapest prices at a time when food prices are spiralling.
The website 'Grocer' helps Kiwis get the best deals by showing which supermarket store has their grocery list for the cheapest.
The website works by allowing the user to select their preferred PAK'nSAVE, New World and Countdown stores, then users can either scan the barcode of the items in their pantry or search them up. The site will show how much it costs at each store, including their sale and multi-buy prices.
The user can then add the item to their shopping list to save it.
Once the user is done adding all the items they want, the website will show which supermarket will cost them the lowest total amount for their groceries under the 'plan' section.
The website can only show local supermarket stores that provide online shopping since the price data comes from online stores.
The website was posted on Reddit by its creater, who goes by the username 'rocwong', and people online are thrilled.
"I was doing this manually every time I did a shop! This is going to save so much time - legend!" one Reddit user said.
"Very useful app thank you! I love how you can make a list and then it splits it into the supermarkets for you. I can see myself using this regularly," another said.
Some users are wary that supermarkets may put an end to the site.
"Wow! This will ruffle some feathers for sure. I'm all for it," a third said.
Some are calling for the government to get on board so everyone can access the site.
"Puts the power back on the consumers' hands. Great work," another user said.
This comes as the Commerce Commission suggested a third supermarket chain is needed to break the duopoly Woolworths NZ (Countdown, Fresh Choice, SuperValue) and Foodstuffs (PAK'nSAVE, Four Square, New World) have over the grocery market in New Zealand.
In March, food prices were 7.6 percent higher than the year before - the biggest annual increase in more than a decade.
Minister of Commerce and Consumer Affairs David Clark says supermarkets need to "rein in" their profits.
"[Wednesday's] figures confirm the findings in the Commerce Commission's grocery market study that the supermarket duopoly is making profits at the expense of everyday New Zealanders," Clark said.
The website is an effort to help Kiwis find the cheapest grocery items during a time when the country is in a cost of living crisis.
