More than half of Kiwi men believe they're expected to do too much to support gender equality - Ipsos study

  • 05/03/2024

More than half of Kiwi men believe New Zealand is doing enough to achieve gender equality, with only 34 percent of women thinking the same, says a study released on Tuesday. 

The report - by Ipsos and the London-based Global Institute for Women's Leadership - polled 1000 Kiwis aged between 18 and 74 to understand their views on equality and women's rights. 

When asked whether things had gone far enough in New Zealand when it came to giving women equal rights with men, 47 percent of people said Aotearoa was falling short. 

"However, New Zealand men (52 percent) tend to believe we have done enough in the fight for equality, compared to women, of whom only 34 percent feel the same," said the International Women's Day 2024 report

"Sixty-seven percent of New Zealanders agree that women won't achieve equality unless men take actions to support women's rights too. But, over half of New Zealand men (57 percent) believe they are expected to do too much to support gender equality, while only 27 percent of women agree with them." 

On a global scale, the study - carried out across 31 countries - found 46 percent of those surveyed believed their countries had gone so far in promoting women's equality, "we are discriminating against men". 

The highest reports of that viewpoint came from Indonesia and Thailand, said the report, where more than 80 percent of men believed their countries had gone over the top on gender equality. 

According to the study, 49 percent of women disagreed with that sentiment. 

"Following the #MeToo movement and the greater focus we've seen on women's rights since, some may have a sense that most key battles have now been won - but that couldn't be further from the truth," said Global Institute for Women's Leadership director Rosie Campbell. 

"Despite the steps we've taken in recent years, there is still a long way to go."