Rugby World Cup hero Dan Carter is trying to boot the current New Zealand flag into touch after backing the campaign to replace it.
Carter has joined a group of high-profile New Zealanders to encourage other Kiwis to vote for a new flag at the upcoming referendum.
The former All Black, now playing club rugby in France, stars in a video featuring former Prime Ministers Jim Bolger and Jenny Shipley, netballer Maria Tutaia, business leader Rob Fyfe and a host of other celebrities.
"What represents the current New Zealander today is the fern," Carter says. "So join me and vote for change."
A poll released on Monday found 65 percent of those polled preferred the union-jack-emblazoned flag to its silver fern-based alternative.
The Returned Services Association and several notable New Zealanders are in support of the current flag, including film star Sam Neill who tweeted:
Change the NZ Flag campaign chairman Lewis Holden said another poll showed support for the current flag was waning and was heartened by the support of those seeking change.
"Though the polls show we're the underdogs, we've got a great team that's prepared to advocate for change and explain why having a new flag makes sense economically, culturally and internationally," he said.
Rally star Hayden Paddon, fresh from finishing second in the Rally of Sweden, has also backed a new flag after getting sick of the confusion with Australia's flag while competing in the World Rally Championship.
"On our adventures we are often mistaken for our west island cousins, and even just last week there were occurrences where our flags got mixed up.
"A new flag would give our country a clear identity worldwide which everyone would reap rewards from for generations to come," he posted on Facebook.
The final vote on the flag referendum runs from March 3 - 24.
NZN / Newshub.