A majority of Kiwis think New Zealand's reputation has been damaged by revelations in the Panama Papers of rich foreigners avoiding tax with trusts registered here.
The latest Newshub-Reid Research poll shows 52 percent said New Zealand's foreign trust industry has damaged the country's image, with only 38 percent saying it hasn't.
Just 10 percent either didn't know, or hadn't heard about the Panama Papers at all.
Labour and Green Party voters were the most vocal in saying there had been damage, with 73 percent and 72 percent agreeing respectively.
Among National voters, the result was the opposite with 32 percent agreeing there had been damage, and nearly 60 percent disagreeing.
No ACT Party voters answered 'yes'.