An $870,000 support package will go to Kaikōura and other South Island districts impacted by the November 14 earthquake.
The funding will aim to bring in more international visitors for the 2017/18 peak season, after a challenging summer following the magnitude 7.8 quake.
Tourist spending fell following the quake, was still at half its normal levels in December and has been flat since then.
"Funding of $650,000 will go to Kaikōura to enable a strong and early marketing push for the 2017/18 peak season," Tourism Minister Paula Bennett said. "It will also support work to attract more domestic visitors now, with the majority of the region's tourism, retail and hospitality establishments open for business.
"Marlborough's tourism industry is also expected to take a hit during the autumn and winter months, with State Highway 1 remaining partly closed south of the region. Funding of $150,000 will be used to encourage domestic visitors to continue to visit the region."
A further $70,000 will be made available to promote Top of the South touring routes to international tourists, as these have changed following the quake.
Earlier today, the business support package for Kaikōura and Hurunui was extended until April 30, while the package will end for Wellington and the Hutt from March 5.