Poll: Labour crumbles, falling towards defeat

Labour's falling even further behind, according to the latest Newshub-Reid Research poll.

With 100 days to go until the election, National is holding strong and steady on 47.4 percent.

But Labour is falling way back on 26.4 percent - a big and painful drop of 4.4 percent, the lowest on this poll since the last election.

Poll: Labour crumbles, falling towards defeat

The Greens pick some of that up, going up 1.3 percent to 12.5 percent, but the Labour/Green alliance drops 3.1 percent, down to 38.9 percent.

The potential kingmaker, New Zealand First is up to 9.4 percent - a record high on this poll.

When it comes to seats in the House, National is set to get 58. With its three support partners, it reaches the required 61 to govern.

For the Labour/Green alliance, even after combined, it's only set to get 48 seats total.

Even if it got New Zealand First's 12 seats, the Left would only get to 60 - not enough.

As preferred Prime Minister, Bill English is up to 26.2 percent with Winston Peters in second place on 9.7 percent.

Poll: Labour crumbles, falling towards defeat

Andrew Little is down to just 7 percent - his lowest ever on this poll - while Jacinda Ardern drops 3.9 percent to 6.6 percent.

And the Newshub power rating, which measures performance, tells a story.

Poll: Labour crumbles, falling towards defeat

Bill English has a strong positive rating, although he's dropping. But Andrew Little is dropping too, further into the negatives.

The hard truth of this poll is that Labour is in for a hard time - however Mr Little isn't particularly worried.

"Well, that's what the poll says - I go on what New Zealanders are telling me," he told Newshub.

Mr English is "all good" with this poll, which shows National is in control.

"I'm very much enjoying the job," he told Newshub.

And here is what's helped that enjoyment - the "Cash Bribe Budget" had a poll bounce.

When asked: Do you support National's Family Incomes Package?

Sixty-seven percent said 'Yes' while just 26 percent said 'No'.

Greens co-leader James Shaw admits its votes are coming from the wrong place.

As for New Zealand First, it's on a surge - a record high - even if Mr Peters isn't particularly impressed.

"Well it's your poll and you know what I think about your polls," he told Newshub.

Despite the challenges, Mr Little is remaining relaxed.

"I am feeling very confident, I don't need to be paranoid," he told Newshub.