Judith Collins has overtaken Simon Bridges in the Preferred Prime Minister rankings.
The National Party will be in crisis talks tonight - Simon Bridges' own MPs will be sharpening their knives as his survival as leader is at stake.
While Jacinda Ardern is riding high as preferred Prime Minister - up 1.6 to 41.8 percent, Bridges has fallen - down 3.9 to 5 percent.
Not only that, but more New Zealanders would like to see Judith Collins as Prime Minister than the actual leader of the National Party - she's shot up 2.5 to be above him on 6.2.
But Bridges is brushing it off.
"I'm very comfortable and confident in my leadership," he told Newshub - repeatedly.
Judith Collins only appeared in the preferred Prime Minister rankings for the first time in our last poll - she made a surprise appearance at 3.7 percent.
Newshub does not give voters options for this category. They are simply asked: "If you were able to vote for any politician in New Zealand to be Prime Minister, for whom would you vote?"
To put these numbers in perspective, in the two Newshub polls leading up to Jacinda Ardern taking the Labour leadership reins from Andrew Little, her preferred Prime Minister rankings were 6.6 percent and 8.7 percent - at 6.2 percent, Collins isn't far off.
Simon Bridges thinks it's important to have popular MPs.
"I like that New Zealanders like my team - I think that's a good thing," he said.
It's salt in the wound as Bridges has led the party to its lowest poll result in the history of the Newshub-Reid Research poll.