Watch the video for the full announcement.
The leader of a new political party associated with Brian Tamaki's Destiny Church will be announced at 1:30pm on Thursday.
It follows months of speculation, with Newshub revealing in February that Tamaki was considering starting a new party, but not with himself as leader. On Tuesday, Newshub confirmed the party could be announced next week.
But on Wednesday, that announcement was moved forward, with Tamaki saying he was launching a political party on Thursday in response to an "escalating tide of poor decision-making".
"Politics is not a game, nor is it a popularity contest. The fates of our children and our children's children are hugely important, and deserve all possible due consideration," a spokesperson said.