Australian broadcaster Alan Jones loses lucrative deal over Ardern attacks

Controversial Australian broadcaster Alan Jones has lost a lucrative deal following his attack on Prime Minister Jacinda Ardern.

Jones came under fire after reacting to the Prime Minister's comments regarding Australia's contribution to carbon emissions.

Jones said he wished she would "shut up", and called for Australian Prime Minister Scott Morrison to "shove a sock down her throat".

Now his outburst has cost his 2GB radio show an advertising deal with Australia's ME Bank.

The bank has announced on Twitter it's pulled its "substantial" support after numerous customers complained about Jones' comments.

"We take this very seriously and these types of comments don't reflect our values. We've expressed our concerns to 2GB and have pulled our advertising," it tweeted.

"We're reviewing our blacklist to double-check there aren't any others that don't align with our values and if we were to find ourselves in a similar situation again we'd made a choice based on our purpose and values.

"Equality and diversity, as well as looking after the next generation beyond leaving them a healthy bank account are key values at ME. And they hold true for our customers too."

Ardern said she wouldn't dignify Jones' comments with a response.

Jones later issued an apology of sorts, saying he never meant to say the Australian Prime Minister should literally shove a sock down her throat.

"What I meant to say was that Scott Morrison should tell Ms Ardern to 'put a sock in it'," he said.

"This willful misinterpretation distracts from my point that she was wrong about climate change and wrong about Australia's contribution to carbon dioxide levels."