The National Party is in full blown self-destruct mode and Judith Collins has failed to steady the ship - in fact, she's sinking it to its lowest, darkest depths yet in for our latest Newshub-Reid Research Poll.
These numbers are going to shift the election into hyper drive.
Prime Minister Jacinda Ardern celebrated her 40th birthday on Sunday, but 40 is not the number she'll be focussed on - our poll has Labour on 60.9 percent up 4.4 points, the highest it's ever been in our polling history.
From birthday bash to pity party, over in National there will be tears. The party gets just 25.1 percent, down 5.5 points. They used to think the 30s were bad.
The Greens are holding on by a whisker at 5.7 percent up 0.2 points - they'll just be happy they're over the 5 percent threshold to get into Parliament.
There is no such luck for Winston Peters - he's still bleeding votes on 2 percent down 0.7 points. It's New Zealand First's lowest result in a decade.
Adding insult to injury - following their all-out brawl - ACT has overtaken New Zealand First for the first time in our poll. ACT leader David Seymour has knocked Peters out of third place on 3.3 percent, up 1.5 points.
As for the minor parties, no one is even cracking 1 percent.
The Parliament is painted red.
Converting those numbers to seats in Parliament, Labour gets 77, while National gets just 32, so at least 23 National MPs will lose their jobs. That's if there are any left come September 19.
The Greens get seven seats. If ACT wins Epsom, Seymour quadruples his party to four.
Ardern looks untouchable, thanks in large part to National's dysfunction and disarray. Voters have sent a categorical and crystal clear edict: if you can't even govern yourselves there's no way in hell we'll let you govern the country.
Our last poll was the death knell for Simon Bridges - it the reason he was rolled. This poll is far worse for National and Judith Collins.
The latest Newshub-Reid Research Poll was conducted between 16-24 July 2020. One thousand people were surveyed, 700 by telephone including both landlines and mobiles and 300 by internet panel. It has a margin of error of 3.1 percent.
