Newshub-Reid Research poll: For the first time, exclusive polling shows how voting habits changed since 2017 election

New Zealand First is bleeding votes to its coalition partner Labour and looks set to fail to break the five percent threshold needed to get a place in Parliament.

The latest Newshub-Reid Research poll has found New Zealand First with just 1.9 percent of the vote - down 0.1 percentage points.

The data shows only 23.8 percent of those who voted for New Zealand First at the 2017 election will be backing them again this year.

It found that 43.3 percent are flocking to Labour while a good chunk of their supporters are peeling off to Winston Peters' political nemesis - with 12.9 percent of previous New Zealand First voters intending to give their party vote to ACT.

Newshub-Reid Research poll: For the first time, exclusive polling shows how voting habits changed since 2017 election

The data shows 8 percent indicated they would be swapping their vote to National and nearly the same, 7.6 percent, to the New Conservatives.

While most 2017 Labour voters stuck with Labour, a few - 4.7 percent - will be switching to National and another 4.8 percent to the Greens.

Newshub-Reid Research poll: For the first time, exclusive polling shows how voting habits changed since 2017 election

National's holding onto 63 percent of its voters but a massive chunk, 21 percent, has gone to Labour and a significant 9 percent to ACT.

A tonne of Green voters - 40 percent - have gone red.

Newshub-Reid Research poll: For the first time, exclusive polling shows how voting habits changed since 2017 election

The ACT party is experiencing the opposite, with their support base growing to 6.3 percent, up 3 points on Newshub's last poll. It's mainly gaining support from its political bedfellows National.

The data show 36.9 percent of those who intend to vote ACT voted for National at the last election, 10.1 voted for the Māori Party and 9.8 percent voted Labour.

Newshub-Reid Research poll: For the first time, exclusive polling shows how voting habits changed since 2017 election
Newshub-Reid Research poll: For the first time, exclusive polling shows how voting habits changed since 2017 election

The latest Newshub-Reid Research poll was conducted between 16-23 September 2020, and 1000 people were surveyed - 700 by telephone and 300 by internet panel. It has a margin of error of 3.1 percent.